SVIBCI Inauguration Brief
Ivory & Oud

Timeless. Elegant. Unforgettable.

The SVIBCI Inaugural Event

Discovery brief · Riyadh

A short set of questions to shape the concept, the guest journey and the production plan for the official opening. Answer what you can. Questions marked Key are the ones we need before the first concept. About 20 minutes; your answers save as you go.

Prepared for
SVIBCI®Saudi Vocational Institute for Business & Creative Industries
Your details 0 / 0 key

Chapter 01

Your details

So we know who to come back to.

Chapter 02

Purpose & message

Everything else follows from this chapter.

The first question

Is this event mainly about opening an institution, or about announcing a new vision for vocational education in Saudi Arabia?

What is the main purpose of the event? Key Choose all that apply.
Your three key messages Key One line each. These become the spine of speeches, film, signage and press.
For example: an intake opening, a partnership, a policy moment, a first cohort.

Chapter 03

Guests

Who is in the room shapes protocol, seating, catering and security.

Approximate numbers by guest group Key Estimates are fine. We total them for you.
Estimated total 0
Names or roles. This stays with our core team.
Which access levels will you need?

Chapter 04

Feel & identity

The atmosphere, and how SVIBCI’s brand and Saudi identity show up in it.

How should the evening feel? Key Pick up to three. Fewer gives us a clearer direction.
How formal should the evening be? 1 = fully formal and ceremonial · 3 = an even mix · 5 = fully experiential and interactive
Formal
Experiential
How strongly should Saudi identity come through?
Should the visual language lean towards…
Brand guidelines

Chapter 05

Fashion & skills

Fashion is SVIBCI’s first sector. How much should the evening show the craft itself?

How prominent should fashion be? Key
Who should take part on the night?
For example: pattern cutting, tailoring, embroidery, draping, visual merchandising, styling.
Should the evening also point to SVIBCI’s next sectors?

Chapter 06

Arrival & protocol

From the car door to the main room, including ministerial and VVIP needs.

What style of arrival?
Before the main room, should guests pass through…
Ministerial & VVIP requirements Key Tick everything that applies.

Chapter 07

Programme & stage

What happens, who speaks, and how the stage should carry it.

Which moments are planned so far? Key
Stage format
The stage should feel…

Chapter 08

Signature moments

Displays, the one thing guests remember, and entertainment.

Which signature ideas interest you? Starting points only. We’ll develop one into a moment that belongs to SVIBCI.
What should be on display, and how should it feel?
Entertainment

Chapter 09

Hospitality & gifting

What kind of hospitality?
Gifting
The gift should be…

Chapter 10

Date, venue & production

The practical frame we build inside.

Date and venue Key
Known venue restrictions
What will SVIBCI provide directly?
What would you like Ivory & Oud to take on? Key

Chapter 11

Media & content

Which of these will you need?

Chapter 12

Budget & approvals

So our first proposal is the right size, and reaches the right people.

Budget Key
Decisions Key
Is there a procurement or vendor registration process we should start now?

Last question

If a guest described the evening to a friend in one sentence, what would you want them to say?